March 6, 2017
SMITHS INTERCONNECT LAUNCHES BRAND TRANSITION
TO SIMPLIFY CUSTOMER ACCESS TO TECHNOLOGIES AND SOLUTIONS
Smiths Interconnect, a division of Smiths Group plc, today announces it
is unifying its technology brands of EMC Technology, Hypertac, IDI, Lorch,
Millitech, RF Labs, Sabritec, TECOM, and TRAK under the single brand identity
of ‘Smiths Interconnect’.
This brand transition supports a recent strategic reorganisation focused
on creating a more agile structure that can better anticipate and respond to
customers’ evolving needs.
Individually, the technology brands represent state-of-the-art solutions
across the connectors, microwave components and microwave subsystems markets.
Providing a strong umbrella brand that supports the breadth of these products
and technologies will make Smiths Interconnect a more comprehensive solutions
provider, improving the customer experience by streamlining access and
interactions across multiple applications.
“Over time, interactions among our brands have increased across many of
our markets,” said Roland Carter, President of Smiths Interconnect. “Aligning
all this activity under the Smiths Interconnect name will make us a more
streamlined partner, enhancing our customers’ access to the combined strength
of our products, expertise and application knowledge.”
The individual technology brands will continue to be visible in
association with the Smiths Interconnect brand during the transition period.
Customers and other stakeholders are encouraged to visit
www.smithsInterconnect.com/faq for more information.
About Smiths Interconnect
Smiths Connectors offers both multimode and single-mode fiber optics.
Fiber optic contacts support wide-bandwidth applications and are suitable for
inclusion in a broad variety of connector styles. All fiber optic connectors
and contacts are offered fully terminated and tested ensuring signal integrity
for rugged application environments.
Smiths Interconnect is a leading provider of technically differentiated
electronic components, subsystems, microwave and radio frequency products that
connect, protect and control critical applications in the commercial aviation,
defense, space, medical, rail, semiconductor test, wireless telecommunications,
and industrial markets. Smiths Interconnect is synonymous with exceptional
performance whenever a technologically advanced, high quality solution is
required to ensure reliability and safety.
Smiths Interconnect is part of Smiths Group, a
global leader in applying advanced technologies for markets in threat and
contraband detection, energy, medical devices, communications and engineered
components. Smiths Group employs
approximately 22,000 people in more than 50 countries.
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